360° views for fashion and accessories: shoes, bags, hats and clothing

Fashion and accessories are bought on looks, and shoppers want to see the whole thing: the heel of a shoe, the back of a bag, the side of a cap. They're also prone to returns when an item turns out different from what the shopper imagined. A 360° view answers both, by letting shoppers turn the product and see every side before they buy.

Here's what matters for each kind of product, with live spins made by Twurn from just a front and a back photo. Drag any of them to turn them.

Shoes and sneakers

Shoe shoppers study the outline: the toe shape, the heel, the sole and the side profile. That's why 360° studios often use their highest frame counts for footwear.

• Photograph: the shoe from the front (toe towards the camera) and from directly behind (the heel), at the same height.
• Also include: a sole shot, a close-up of the material, and an on-foot photo for scale and fit.
• Tip: stuff the shoe so it holds its shape, and tie the laces the same way for both photos.

Handbags and backpacks

A handbag and a backpack, each made from two photos.

Bags have a front, a back and sides that all matter: pockets, straps, zips and depth. Size is the other big question.

• Photograph: the bag from the front and from the back, with straps arranged the same way in both.
• Fill it out: stuff the bag with paper so it holds its real shape.
• Also include: the inside, a close-up of hardware and material, and a photo of it being carried, for scale. Baymard Institute found that 42% of shoppers try to judge size from product images, and a bag on a shoulder answers that instantly.

Hats and caps

• Photograph: the front and the back, with the hat on a stand or stuffed so it keeps its crown shape.
• Show: the back strap or closure, any side embroidery, and the underside of the brim.
• Also include: a photo of it being worn.

Clothing

For clothing, a spin works best on a mannequin or a hanger with a consistent shape, so the garment looks the same from the front and back.

• Photograph: the garment on a mannequin or ghost mannequin, from the front and directly behind, without moving the camera.
• Smooth it out: steam the garment and pin it to the same shape for both photos.
• Also include: on-model photos with the model's height and size stated, fabric close-ups and a size guide. Baymard recommends stating the model's height and size so shoppers can judge fit.

Jewellery and watches

Small, shiny products are the hardest to show well, with any method. Reflections change as the product turns, and shoppers zoom right in. For these, strong close-up photos matter most. Test a spin on one product before rolling it out: two-photo spins work best on matte or lightly reflective pieces.

Getting started

1. Pick your best sellers or the products with the most "looks different" returns.
2. Take matching front and back photos: same camera position, same light. Our phone photography guide walks through it.
3. Make the spins and check each preview before publishing. The angles between front and back are worked out by AI, so make sure details like logos and pockets look right.
4. Put the spin first or near the top of your product images, where shoppers look first.