WooCommerce gives every product a main image and a gallery. Newer versions can also show short videos in the gallery, as an experimental feature you switch on. What it doesn't have is a 360° view: a picture shoppers can drag to turn the product and see every side.
You can add one with a plugin. This guide covers the main approaches, then walks through adding a spin made from two photos, which takes a few minutes per product.
What WooCommerce can show out of the box
Every WooCommerce product has a product image (the main photo) and a product gallery. Shoppers click thumbnails to switch photos, hover to zoom, and open a full-screen lightbox. WooCommerce recommends uploading photos of at least 800 × 800 pixels, and larger for products with fine detail.
Since WooCommerce 11.1 you can also add videos to the gallery by switching on Product gallery videos under WooCommerce → Settings → Advanced → Features. It's labelled experimental: videos play muted and on a loop with no controls, and they can't be the main product image.
For a true 360° view, you need a plugin.
Three ways to add a 360° view
1. Turntable photos and a 360° viewer plugin
Several WooCommerce plugins play back a sequence of photos as a spin. You supply the photos: typically 24 to 72 shots taken on a turntable, one every few degrees. The spin looks great when the photos are consistent, but producing them is the hard part. You need a turntable, steady lighting and a fixed camera, or a studio. Studio quotes for 360° photography commonly run from about $150 to $1,200 per product.
2. A 3D model
Some plugins show interactive 3D models, which shoppers can rotate and zoom, and sometimes view in their room with AR. You need a 3D model of each product, usually made by a 3D artist from reference photos and measurements. That's practical for a handful of hero products, but slow and expensive across a whole catalogue.
3. A spin made from two photos
The quickest route: give the plugin one photo from the front and one from the back, and AI makes the spin. The Twurn plugin works this way, using the photos already in your product gallery. There are no turntable photos to shoot and no 3D models to commission.
How to add a spin with the Twurn plugin
- Install the plugin. Download it, then in WordPress go to Plugins → Add New Plugin → Upload Plugin, choose the zip, and press Install Now and Activate Plugin.
- Connect your store. Go to WooCommerce → Twurn spins and press Connect to Twurn. Sign in with Google on twurn.com, press Connect, and you're sent straight back. There are no keys to copy. New accounts get 2 free spins.
- Open a product with a front and a back photo. Put one as the product image and the other in the product gallery, then save the product.
- Make the spin. In the 360° spin box on the product's edit page, pick the front and back photos and press Make spin. It's ready in about a minute; you can keep editing while you wait.
- Check the preview and publish. Drag the preview to check it from every angle, then press Publish.
That's it. The spin now shows on the product page.
Check the preview before you publish. Only the front and back are photographed: AI works out the angles in between. If a side detail doesn't look right, don't publish that spin, and keep a real side photo in your gallery for anything shoppers need to see exactly.
Where the spin appears on your product page
By default, the spin goes first in your product images, with a small "360°" badge on its thumbnail. Shoppers drag to turn it, and dragging the spin doesn't swipe the gallery to the next photo. Your other photos, zoom and lightbox work as before.
Two details worth knowing:
- Variable products: when a shopper picks a variation, WooCommerce swaps the first image for that variation's photo. To keep that working, the spin goes second on variable products.
- Other placements: under WooCommerce → Twurn spins you can show spins below the product images instead, or only where you add the
[twurn_spin]shortcode.
Why first? In Baymard Institute's usability testing, 56% of users began a product page by looking through the images, while 83% never tried 360° features that were offered elsewhere on the page. Putting the spin in the gallery, where people already look, is what gets it used.
Tips for a great result
- Shoot front and back the same way: same distance, same height, same light, same background.
- Use the largest photos you have. Sharp input makes a sharp spin. Twurn also makes a high-definition version after each spin finishes, and the viewer switches to it on its own.
- Start with your best sellers. They get the most views, so a spin there has the biggest effect.
- Keep your other photos. Close-ups, in-use photos and photos showing scale still matter. A spin adds to them.
Performance and privacy
The viewer is bundled inside the plugin, and the spin's images load from Twurn's servers only when the spin scrolls into view, so your pages don't get heavier on first load. The viewer sets no cookies and doesn't track shoppers. Nothing is sent to Twurn until you press Connect, and the plugin's readme lists exactly what's sent when you make a spin.
What it costs
The plugin is free, and new accounts get 2 free spins. After that, spins come in packs: 10 for $15, 50 for $49, or 200 for $149. Spins never expire, and a spin that fails is never charged. You can see your balance and buy more from WooCommerce → Twurn spins.
Questions
Does WooCommerce have a 360° view feature?
No. WooCommerce's gallery supports images, and in version 11.1 and later, experimental gallery videos. A 360° view needs a plugin.
Does it work with my theme?
The Twurn plugin works with WooCommerce's standard product gallery, in both classic and block themes. If something looks off with your theme, use the "below the product images" setting and email [email protected].
Can I use it on many products at once?
Spins are made one product at a time from the product's edit page. Each takes about a minute, and you can start the next product while one is being made.
What happens if I disconnect or uninstall?
Disconnecting keeps your published spins on your product pages; you just can't make new ones. Deleting the plugin removes its settings from your site, and your spins stay in your Twurn account until you delete them there.
Sources
- WooCommerce, Adding product images and galleries (800 × 800 px minimum; gallery videos in 11.1 as an experimental feature).
- WooCommerce, Fixing blurry product images.
- Baymard Institute, Video and 360 views (83% never tried 360° features).
- Baymard Institute, Product images and descriptive text (56% explore images first).
- Zno, Product photography pricing 2025 (360° photography: $150–$1,200 per product).
- UFO3D, 360 product photography: how a spin gets made (24, 36 and 72-frame spins).