Guides

Guides for better product pages

Practical guides on 360° product views, product photos and showing every side of what you sell, from the team behind Twurn.

Add 360° views to your store

How-to

How to add a 360° product view to Shopify (without a photo shoot)

The ways to add a 360° product view to a Shopify store, compared: turntable spins, 3D models, video, and a spin made from two photos you already have.

6 min read How-to

How to add a 360° product view to WooCommerce

WooCommerce has no built-in 360° view. Here are your options, from turntable spins to 3D models, and how to add a spin made from two product photos in minutes.

5 min read How-to

How to add a 360° product spin to any website (Squarespace, Wix, Webflow and more)

Add a draggable 360° product spin to Squarespace, Wix, Webflow, WordPress or a custom site with a short embed code. Step by step, with the two code versions explained.

4 min read

Is it worth it?

Research

360° product photography: what it costs, the equipment you need, and a cheaper way

What 360° product photography really costs: studio prices per product, turntable and lighting equipment, the time involved, and a cheaper two-photo alternative.

5 min read Research

Do 360° product views increase sales? What the research says

An honest look at the evidence on 360° product views: what academic studies and usability research found, what vendor statistics leave out, and how to get the benefit.

4 min read Research

360° spin vs product video vs 3D and AR: which should your store use?

A plain comparison of 360° spins, product videos and 3D/AR models: what each shows, what it costs to make, how it affects page speed, and when to use which.

4 min read Research

How to reduce returns with better product images

Many online returns happen because a product wasn't what the shopper expected. Here's how better product images, in-scale photos and 360° views can set expectations right.